AUTHENTICALLY NATURAL

HARSH CHEMICALS AND ENDOCRINE DISRUPTION 

  • There are 82,000 chemicals registered for use in the U.S. that can be found in personal care products.
  • 12,500 of the 82,000 are industrial chemicals that contain carcinogens, pesticides, reproductive toxins, endocrine disruptors, plasticizers, degreasers, and surfactants.
  • There is currently no regulation on cosmetic manufacturing.
  • 80% of cosmetics in the US are approved within 3 weeks or less.
  • According to the agency that regulates cosmetics, the FDA’s Office of Cosmetics and Colors, “…a cosmetic manufacturer may use almost any raw material as a cosmetic ingredient and market the product without an approval from   FDA” - (FDA 1995).
  • Everyone uses personal care products. The harsh chemicals and endocrine disruptors in products containing industrial chemicals are cumulative.
  • Though this data was collected on US statistics, we follow similar guidelines in Canada and free market allows the sale of all cosmetics approved by FDA.

 4 reasons to use natural and organic skincare products:

  1. Skin recognition -Your skin recognizes natural and organic ingredients and readily absorbs them, instead of rejecting them as a foreign ingredient causing allergic reactions, rashes, etc. Synthetic ingredients are used to mimic natural ingredients at a lower cost.
  2. Superior ingredients - Since no pesticides or GMO’s are used, natural selection of the plant occurs, leaving the strongest and most vigorous growth.
  3. Cumulative effects are unknown - Even though an ingredient has been approved for use in a cosmetic formulation, there has not been enough research to determine the cumulative effects of their use.
  4. Ethical consumerism – Fair trade and community involvement often goes hand in hand with natural or organic skincare. There is also an ideology and desire to be environmentally aware and concerned by supporting organic farming or using   recyclable containers.

AUTHENTICALLY NATURAL

​THE UGLY TRUTH ABOUT NOT SO NATURAL INGREDIENTS:

 

 

 

 

 

 

Buyer beware! What you see is not always what you get.

Natural skin care, you would think, would be made from natural ingredients. Natural ingredients come from plants, right?

Well, maybe…

Various dictionaries define natural as:

  • being in accordance with or determined by nature
  • present in or produced by nature
  • inherent, not acquired
  • not produced or changed artificially; not conditioned
  • not altered, treated, or disguised

However, in the world of natural skincare products, the word "natural" has no legal definition. Manufacturers can call their products natural if they contain all natural skincare ingredients, a few natural ingredients or none at all.

Even organic, natural skincare is not what you might think. Surely, if it says organic it must have all healthy ingredients, right?

Well again, maybe or maybe not!

Recently the Organic Consumer’s Association (OCA) commissioned a study of organic, natural skincare and body care products from health food stores. The results showed that many of the popular products labeled as organic actually contained the cancer-causing contaminant 1,4-dioxane.

So, even though it should be easier to identify truly all natural, organic skincare products, it really isn’t if you’re just looking at the label.

Make sure you do these things before you buy: 

  1. Check out the manufacturer. Many of the mainstream cosmetic and skincare companies are coming out with natural skincare lines that aren't very natural.
  2. Check the ingredients every time you buy. Manufacturers sometimes change the ingredients
  3. Read the ingredients list. If you need help, visit www.ewg.org, and check out their "skin deep" section. This is a great resource you can carry with you when you shop.
  4. Download the "Think Dirty" app. Here you can scan the barcode or enter the product label. Since we are a new company, we are in the processing of registering with these bodies.

With all the deception in the organic market, it is just as important now, as ever before, to do your due diligence. Do your homework and vote with your dollars for the truly good-for-you organic natural skin care products.

At Sohma Naturals, we STRIVE for integrity and transparency. We are FULLY committed to producing authentically natural products, and completely dedicated to creating the most effective formulations that you can trust This is our promise to you as you carve out your NEW BLUEPRINT OF NATURAL HEALTH. 

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